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When Apple finally released the iTunes Match beta, many developers unraveled that iTunes in Cloud can also support musicstreaming for gadgets like iPad, iPod Touch and iPhone. The entire world of blogging got pretty excited with this news since it was perceived before that iTunes in iCloud is only downloadable. But it seems we went wrong when we said it supports music streaming.

The confirmation was received by an official spokesperson of Apple who informed that songs can only be downloaded on local setting for the iOS device or the computer for you to be able to listen to them. Apple explained that instead of the streaming term, what they meant is that it can support simultaneous listening and downloading.

To better understand this matter, you may want to check out the video walkthrough of the iTunes Match made by InsanelyMac. It shows how you can download and stream the song on your computer or iOS device. When you select a certain song, it does not get downloaded to the library but instead is redirected to the temporary cache of your device.

Apple may have set it in this manner for design reasons more than its possible legal issues since it has already acquired formal streaming rights. This is according to a music label who confirmed the acquisition of Apple for the streaming rights. This may also be because Apple does not trust several carriers to render a flawless streaming experience to users and that a simultaneous style of listening and downloading can be a much better option.

However, this can also raise some contradictions. If the songs still need to be downloaded, then this still require participation of the carriers. Also other music streaming services and applications just like Spotify also cache the songs it plays. So what could be the difference in the implementation of Apple?

Some experts believe that this is Apple’s way of revolutionizing the concept of music streaming. We are just wondering why Apple did not want to explain it this way. What do you think? Are they up to something new again when it comes to this feature?